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Fashion Flash Mob to dress the streets of downtown Calgary on Monday, May 28th.

For Immediate Release:

Calgary's newest and most stylish residential downtown tower, Vogue, pre-launches with an all-day fashion-flash-mob extravaganza.

CALGARY, Alberta – May 25, 2012 – The LaCaille Group, in partnership with Mantaray Creative, are excited to announce the pre-launch of their latest development, Vogue – Calgary's most stylish and affordable residential downtown tower. Taking their pre-launch to the streets of Calgary with an all-day fashion flash-mob extravaganza, Vogue's distinct character of affordable, contemporary style will resonate with those who enjoy living life to the fullest.

On Monday, May 28th, three brand new chauffeur-driven red Fiat 500's, complete with gorgeous models, top DJ's, fashion photographers, and a portable runway, will stop at various locations around downtown Calgary – from 17th Ave to Eau Claire and Macleod trail to 8th street. At each location, the models will strut down an impromptu catwalk, before striking a pose and presenting nine summer styles with the same affordable red dress to draw in the crowd. Creating serious street-buzz, the flash mob will then hand out Vogue's Style Card – an exclusive member-only opportunity to engage with the hottest boutiques, shops, and clubs in the downtown core.

"It's more than a building, it's a home to connoisseurs of culture and style," says Tamara Rosenblum, Creative Director and President at Mantaray Creative. "Artists, designers, models, and photographers create today's style and we're bringing it all to the streets of Calgary this Monday – its our way of sharing the essence of living in Vogue."

To witness this extraordinary event, Vogue will be tweeting (@voguecalgary) its surprise locations, throughout the day on Monday May 28th, as well as posting live updates on its facebook page www.facebook.com/voguecalgary. Having already sparked a social-media frenzy with its on going Style In Calgary photo-shoots, Vogue will also post video clips and photos on its website, www.liveinvogue.com.

"We're excited about our pre-launch campaign as it really communicates the spirit of our new building," says Al Schmidt of the LaCaille Group. "From floor plans to fixtures, we have delivered the finest and most affordable style to be seen in a residential tower yet and believe that this pre-launch campaign is just the start of another successful project with our sales centre grand opening on June 1st."

If you would like inside info on when and where the fashion flash mobs will be you can contact the media production producers at Mantaray Creative, Breana Baker and Michael Harris at 403-233-9253.

About Vogue Calgary

Vogue is Calgary's most stylish and affordable residential downtown tower and is located on 6th avenue between 8th st. and 9th st. SW. Following its pre-launch on May 28th 2012, Vogue will officially launch with its grand opening on June 1st 2012. Vogue sales centre is located at 912 -5th avenue SW.

Targeting Calgary's professional community with its distinct character of affordable, contemporary style, Vogue brings a refreshing combination of form and culture over mere function and utility. More than a standard high-rise, Vogue connects its residents to the pulse of the city, adding soul to the skyline and a modern rhythm to their lives.

About LaCaille Group.

In 1982, LaCaille first opened its doors to Calgary and defined itself as one of the cities most respected and renowned Fine Dining establishments. Located on the banks of the Bow River in Eau Claire, panoramic views of the river and park set the stage for many memorable moments. LaCaille Restaurant was host to numerous special events and occasions over its 23-year life, including a private VIP cocktail party for US President William Jefferson Clinton, and the victory party for 1989 Stanley Cup Champion Calgary Flames.

The LaCaille Group has since expanded its focus to include the development of various residential and commercial projects. Focusing exclusively on Real Estate development after selling its interest in LaCaille Restaurant in 2005, The LaCaille Group is currently development numerous exciting new high-rises and suburban developments. Under the direction of founder, Peter Livaditis and his partner, Al Schmidt, The LaCaille Group is working hard to contribute to Calgary's dynamic lifestyle and changing skyline.

About Mantaray Creative Inc.

Established in 1999, Mantaray Creative is a fully-fledged, integrated communications agency that leverages the art of storytelling to emotionally engage and inspire target audiences through unique, experience-oriented campaigns that focus on delivering immediate results.

Contact info.
Breana Baker
Mantaray Creative

Michael Harris
Mantaray Creative

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